• arrow_forward
    Freight
    Shipping
  • arrow_forward
    Grape Grower
    Primary Producer
  • arrow_forward
    Bottling Facility
    Processor
  • arrow_forward
    Retailer
    Retail
  • arrow_forward
    Consumer
    Consumer
  • arrow_forward
    Winemaker/Winery
    Processor
  • arrow_forward
    Freight
    Shipping
  • arrow_forward
    Nursery
    Input Supplier
  • arrow_forward
    Wholesaler/Importer
    Agent
  • arrow_forward
    Freight
    Shipping
Value travel directions in a value chain. Information travels both ways; Relationships travel both ways and Financial value is added up the chain